Stephanie Lin


I am an Assistant Professor of Marketing at Singapore Management University, Lee Kong Chian School of Business.

I investigate how consumers maintain an image of themselves as good and virtuous in everyday life. My research spans various consumer domains, including indulgence, prosocial behavior, and joint goal pursuit.

I am originally from Lexington, MA. Before joining SMU, I received my Ph.D. from the Stanford Graduate School of Business, where I was advised by Christian Wheeler. Before starting my Ph.D., I received my B.A. with a double major in Psychology and Chinese at Williams College, and then spent two years teaching at Phillips Exeter Academy.

I can be reached at stephanielin at smu dot edu dot sg.